After ‘Crying Indian,’ Keep America Beautiful Starts a New Campaign

"More than 40 years after teaming up to create the iconic 'crying Indian' advertising campaign, Keep America Beautiful and the Advertising Council have joined forces to promote the benefits of recycling."

"The new public service campaign, created by Pereira & O’Dell, uses a plastic bottle and aluminum cans — recycled, respectively, into a bench and a sports stadium — to illustrate how recyclable materials can be given a second, useful life.

Established 60 years ago, Keep America Beautiful began collaborating with the Ad Council in 1960, initially using a character named Susan Spotless to promote anti-littering efforts with taglines like 'Every litter bit hurts' and 'Don’t be a litterbug.'"

Jane L. Levere reports for the New York Times July 16, 2013.

Source: NY Times, 07/18/2013