"Bottled water is trickling away from college campuses nationwide, thanks to the efforts of student activists and the non-profit groups that support them with campaigns like Ban the Bottle.
But that's not going over too well with the International Bottled Water Association. The industry, which had $10.6 billion in revenue in 2010, went on the defensive this month with a YouTube video to counter what it calls "misinformation" used to turn college students against bottled water.
Corporate Accountability International, which created the Think Outside the Bottle campaign that has been used on some campuses, says more than twenty schools have complete or partial bans on bottled water because of environmental and health concerns about the industry. Macalester College in St. Paul, Minn., and California's Humboldt State University imposed campus-wide bans in September, and the University of Vermont announced last month it will end its contract with Dasani bottler Coca-Cola in July."