"FEMA Promotes Its Wireless Emergency Alert System"

"The Federal Emergency Management Agency is releasing new public service advertising this week, created in conjunction with the Advertising Council, to educate Americans about its wireless emergency alert system."

"The system, which enables local, state and federal authorized government authorities to send emergency messages through wireless carriers' networks, started two years ago, but has not been publicized through advertising.

The release of the campaign coincides with Hurricane Preparedness Week, which began on Sunday and runs through Saturday. The week, an annual effort coordinated by several government agencies, including FEMA, is intended to inform the public about hurricane hazards and steps to take to prepare for them. The Atlantic hurricane season runs from June 1 through Nov. 30. "

Jane L. Levere reports for the New York Times May 28, 2013.
 

Source: NY Times, 05/31/2013