"Fracking Advocates Urged to Win Ugly by Discrediting Opponents"

"As he took the floor at the tony Broadmoor resort in Colorado Springs, the veteran Washington public relations guru had an uncompromising message for oil and gas drillers facing an anti-fracking backlash. 'You can either win ugly or lose pretty. You figure out where you want to be,' Rick Berman told the Western Energy Alliance, according to a recording. 'Hardball is something that I’m a big fan of, applied appropriately.'

Berman has gained prominence, including a “60 Minutes” profile, for playing hardball with animal activists, labor unions and even Mothers Against Drunk Driving. In Colorado, he was offering to take on environmentalists pushing restrictions on hydraulic fracturing, or fracking.

The fight over fracking in the state has been viewed as a bellwether for similar debates brewing from New York to Sacramento. Energy companies are lobbying against a slew of regulations, including ones setting safety rules for fracking on public lands and another capping carbon emissions from power plants.

That partly explains why energy and resources companies, including Koch Industries Inc., Exxon Mobil Corp. and Murray Energy Corp. are spending lavishly on political campaigns this year. The Center for Responsive Politics data shows the industry will contribute an amount second only to its record $143 million leading up to the 2012 election. So far they have given $95.5 million to candidates and political committees."

Mark Drajem reports for Bloomberg News October 31, 2014.

SEE ALSO:

"Hard-Nosed Advice From Veteran Lobbyist: ‘Win Ugly or Lose Pretty’" (New York Times)

"Meet Rick Berman, A.K.A. 'Dr. Evil'" (60 Minutes: 7/17/2007)

"Rick Berman Encouraged Energy Executives To Use These Nasty Tactics On Environmentalists" (Huffington Post)

Information on Richard Berman (CREW)

Rick Berman (SourceWatch)