"A Report Card for Global Food Giants"
"The antipoverty group Oxfam has come up with a scorecard that evaluates the impact that the supply chains of behemoth food companies have on water consumption, labor and wages, greenhouse gas emissions and nutrition."
"The goal of the scorecard, called 'Behind the Brands,' is to motivate consumers to pressure companies like Nestlé, Kellogg and Mars to improve their policies on land and water use and the treatment of small farmers, among other things, and to reduce waste and greenhouse gas emissions.
'Customer choice helps these companies build brand loyalty and value, which helps them build the bottom line,' said Raymond C. Offenheiser, president of Oxfam America. 'These supply chains are what connects the consumer to the farmer in the field, and there is an increasing interest in that.'"Source: Green/NYT, 02/27/2013