Sierra Club Ad Campaign In DC Targets Mercury Risk During Pregnancy

"Disturbing images of pregnant bellies confronted commuters in Washington, DC this week. The threat of mercury pollution from coal-fired power plants affecting babies was splashed across 160 subway cars as part of the Sierra Club's new campaign."

"Approximately 48 tons of mercury are released into the air each year from power plants -- the plants are 'the largest domestic source of federally unrestrained mercury pollution in the United States,' according to a Sierra Club press release.

The group claims that at least 1 in 12 women in America have levels of mercury in their bodies high enough to put a baby at risk. 'The toxin can cause developmental problems, learning disabilities and delayed onset of walking and talking,' they write.

The advertisements call on citizens to take action and fight for cleaner air and water, calling on the Obama Administration to protect children and the environment."

Bonnie Christian reports for the Huffington Post November 8, 2011.

Source: Huffington Post, 11/09/2011