"The Soda Tax Lost. Now What?"

"Measures in Richmond and El Monte, California that would have taxed sugar-sweetened beverages at a penny-per-ounce rate failed to pass in either city [Tuesday]."

"In Richmond, 67 percent of voters said no to Measure N, striking down an attempt by councilmembers such as Jeff Ritterman, the main champion of the tax, to raise funds in hopes of curbing high rates of childhood obesity in the area.

Measure N recieved opposition from some Richmond councilmembers, such as Nat Bates, who told the Contra Costa Times that the tax was an overreach. Fierce campaign spending may have also played a role in quashing passage of the tax; as I reported yesterday, soda and food industry groups, such as the American Beverage Association, poured $2.5 million to defeat the campaign, outspending supporters at a ratio of 35 to 1. That $2.5 million on campaign spending against the tax is almost as much as the $3 million Ritterman was hoping could be raised by the measure to be put towards addressing some of the city's health issues. The tax fared even worse in El Monte, where only 23 percent of voters favored the tax. There, the soda industry spent $1.3 million to counter the measure."

Maddie Oatman reports for Mother Jones November 7, 2012.

SEE ALSO:

"Will Big Soda Beat the California Soda Taxes?" (Mother Jones)
 

Source: Mother Jones, 11/08/2012