"Update: Peabody Punked by Fake 'Coal Cares' Asthma Site"

"Peabody Energy, the world’s largest coal company, is not, repeat, NOT, giving kids free asthma inhalers decorated with pictures of Justin Beiber, My Little Pony or Miley Cyrus.  The Coal Cares™ Website unveiled today, promising free inhaler actuators to children living within a 200-mile radius of a coal plant (and a $10 coupon toward the purchase of asthma medicine) claims to be sponsored by Peabody.

'There’s even ‘My First Inhaler’ for tots,' according to a press release attributed to Peabody.

'It’s a hoax,' Peabody spokesperson, Meg Gallagher, confirmed by telephone this morning."

Osha Gray Davidson reports in his Edison 2.0 blog on the Forbes online network May 10, 2011.