Credible and robust journalism that informs and engages society on environmental issues.
The mission of the Society of Environmental Journalists is to strengthen the quality, reach and viability of journalism across all media to advance public understanding of environmental issues.
SEJ provides critical support to journalists of all media in their efforts to cover complex issues of the environment responsibly. SEJ addreses its mission and vision through effective programs designed by and for journalists who provide environmental coverage. Benefits and opportunities of programs and membership will be extended to journalists on varied beats, to students and all those who will be expanding and defining the field in years to come. SEJ is constantly developing new initiatives to:
· educate on emerging issues and beat basics;
· protect freedom of information on environment-related issues;
· build bridges between scientists and journalists;
· foster peer communication and networks of credible sources;
· provide recognition of excellence and support for media projects; and
· provide vision and leadership for the field through creative projects and strategic partnerships.
Through combined efforts of board, staff, members and appropriate partners, the Society of Environmental Journalists offers unique educational programs and services, primarily for professional journalists, educators and students, including annual  and regional  conferences, tours, meet-ups and training events; daily EJToday  headlines and summaries, with supporting links; Twitter feed from @SEJorg; quarterly SEJournal;  special editions of TipSheet  and other publications; Freedom of Information WatchDog project; SEJ Awards for Reporting on the Environment ; mini grants through the Fund for Environmental Journalism; members-only listservs; mentoring program ; website-based resources; and a lively membership network of journalists and academics.
SEJ also acts to raise awareness among philanthropists, editors, news managers, publishers, and other key decision-makers in the media on the value and importance of environmental news reporting. Non-members are welcome to participate in SEJ programs, especially the annual conference.