Let the games begin. This summer's Olympics in London will include an epic contest in the public relations arena.
"Ever since the fleet-footed runners and chariot races of ancient Greece, ethics have been at the root of the Olympic games. There's an Olympic oath, creed, and hymn. And then there's the torch, which has come to represent purity or goodwill, depending on who you ask.
So, in the spirit of Olympic integrity, London — which will host the summer Olympics this July—has promised to prepare for its games with an eye towards environmentalism, making London 2012 "the greenest Games ever." Just one problem: Three of the Olympics' official sponsors—BP, Dow Chemical, and Rio Tinto—are all currently embroiled in lawsuits over alleged commission of large-scale environmental harms. (A set of criminal charges against BP were just filed yesterday.)
The irony here has not been lost on some of the UK's environmental watchdogs, who last week launched "Greenwash Gold 2012," a campaign to bring attention to the environmental records of these three sponsors. The groups behind the project—the London Mining Network, Bhopal Medical Appeal, and the UK Tar Sands Network—argue that it's greenwashing to let these eco-harming companies sponsor the games."