"Toyota, the biggest player in hybrid-electric cars, has launched a cut price Prius as the Japanese firm fights back following one of the worst years in its history.
Jim Lentz, president and chief operating officer of Toyota USA, unveiled the Prius C at the second day of the North American International Automobile Show (NAIAS) at Detroit's Cobo Center. For a second year in a row the car show has been dominated by hybrid and electric car launches, although sales have so far been disappointing.
The new Prius C will have a starting price in the US of $19,000, and features a 1.5-litre gas engine as well as a 144-volt nickel-metal hydride battery, and will achieve 53 miles per gallon, "the highest city fuel efficiency of any car in America without a plug," said Lentz."
Dominic Rushe reports for the Guardian January 10, 2012.
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