This annual award, offered since 1999, is co-organized by Conservation International, the International Center for Journalists (ICFJ), and the International Federation of Environmental Journalists (IFEJ). As well, local partners collaborate on the award in some countries. The contest goals are to increase the quantity of environmental reporting, improve the quality of environmental reporting through capacity-building and training, recognize the outstanding work of key print journalists covering environmental issues, and stimulate their continued efforts. First place winners from Latin American countries receive an all expenses paid trip to an international environmental journalist conference. 2010 deadlines for participating countries are Bolivia (July 31); Brazil (April 26); Brazil — TV category (April 26); Columbia (August 18); and Madagascar (August 30).