"What does it take to get a half dozen travel writers to Navarre Beach?

This weekend, it took a check from BP and a white stretch limousine.

Six travel writers — chauffeured around in a limo — are on Navarre Beach this weekend to get the word out that this summer's BP oil spill is over, and the beach, along with the rest of Santa Rosa County, is open for tourism.

Using money from BP, the Santa Rosa County Tourist Development Council hosted a familiarization — or "fam" — tour for select out-of-town reporters, showing them the pristine beaches and other assets of the county."

Louis Cooper reports for the Pensacola News Journal September 26, 2010. [2]

SEE ALSO:

"BP Pays Travel Writers To 'Make It Right'" (Greenspace/LA Times) [3]