William R. Freudenburg, author, educator, science communicator and beloved member of the SEJ community, died at his home in Santa Barbara, CA, on Dec 28, 2010. He was 59. As a professor of environmental studies at UC Santa Barbara, Bill wrote and spoke thoughtfully and often about the need for scientists to engage the public. He worked consistently in various settings to improve communication between scientists and journalists. He also wanted journalists to understand the professional risks scientists take in this process, a topic he explored last year for SEJournal. [2] Bill was still sharing his wry humor and best advice with us through the fall, when SEJ board and staff were finalizing plans for a board meeting, roundtable with UCSB faculty and public program on environmental journalism that will take place at UC Santa Barbara later this month, truly in his memory.