"Take a look at the notepad on your desk, your ATM receipt or the package of disposable plates you bought for your Memorial Day barbecue. Many paper products are labeled as being sourced from sustainable forests, and many consumers make buying decisions based on those labels. But are the labels trustworthy?"
"An environmental group, ForestEthics, plans to file a complaint Wednesday with the Federal Trade Commission that says one of the largest organizations that certify forestry practices misleads consumers about the sources of the products that carry its seal of approval.
The complaint argues that the Sustainable Forestry Initiative's claim that it's an independent, nonprofit public charity is deceptive and misleading because it's 'substantially governed and financed by the timber industry.'"