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Home > Poynter's The Business of Journalism: Skills for Smarter Decision-Making

Event Date: 
July 14, 2026 to July 28, 2026

Poynter's The Business of Journalism: Skills for Smarter Decision-Making

The Business of Journalism: Skills for Smarter Decision-Making

Understand the business of journalism and make smarter decisions. A practical course for journalists ready to grow their impact and influence.

July 14, 2026– July 28, 2026

Overview

  • Join a three-part live course on July 14, 21 and 28, 11 a.m. to 12:30 p.m. ET.
  • Learn how journalism organizations make money and the trade-offs behind each model.
  • Understand revenue streams: ads, subscriptions, philanthropy and membership.
  • Learn to read budgets and make smarter resource decisions for your team.
  • Build confidence using business terms like ROI, KPIs and forecasting.
  • Connect editorial work to strategy and long-term sustainability.
  • Hear real-world insights from industry experts in a live panel discussion.
  • Get practical tools to support leadership conversations and decision-making.
  • Live, virtual format with opportunities to ask questions and engage.
  • Tuition is $299 with limited spots available.

Learn more and enroll [1]

National (U.S.) [2]
International [3]
Journalism & Media [4]
Workshops and Fellowships [5]
Public [6]
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Source URL:https://www.sej.org/calendar/poynters-business-journalism-skills-smarter-decision-making

Links
[1] https://www.poynter.org/shop/business-work/business-basics-for-journalists-understanding-the-other-side-of-the-newsroom/?utm_source=Poynter+Institute&utm_campaign=0ebc9e68f4-5%2F5%2F26+Poynter+Pro+Weekly&utm_medium=email&utm_term=0_-70bcb45aa6-474953254&mc_cid=0ebc9e68f4&mc_eid=001bc40f46 [2] https://www.sej.org/category/region/national [3] https://www.sej.org/category/region/international [4] https://www.sej.org/category/topics-beat/journalism/media [5] https://www.sej.org/category/event-type/workshops/fellowships [6] https://www.sej.org/taxonomy/term/81