"KINGSFOLD, West Sussex, England -- Rising demand for powdered rhino horn in Vietnam and China has driven the price as high as US$50,000 per kilogram, roughly equal to the street price for cocaine in the UK, says a international wildlife conservation organization headquartered in the hamlet of Kingsfold, West Sussex.

Mark Jones, programs director at Care for the Wild International, says increased demand and high prices have led to a renewed surge in rhino poaching."

Environment News Service had the story February 15, 2011. [2]