"For West Coast commercial fishermen and seafood lovers, there is reason to cheer. Rockfish, a genus of more than 100 tasty species depleted decades ago by excessive fishing, have rebounded from extreme low numbers in the 1990s.

It's a conservation and fishery management success story that chefs, distributors and sustainable seafood advocates want the world to hear.

The rub? It's hard to communicate this success if purveyors continue to misidentify the fish, as many do."

Alastair Bland reports for NPR February 6, 2015. [2]