"Gordon Fleming is, by his own account, an environmentally sensitive guy.

He bikes 12 1/2 miles to and from his job at a software company outside Santa Barbara, Calif. He recycles as much as possible and takes reusable bags to the grocery store.

Still, his girlfriend, Shelly Cobb, feels he has not gone far enough. "

Leslie Kaufman reports for the New York Times January 17, 2010. [2]