"The Heartland Institute's board of directors was not consulted before the group launched an explosive billboard campaign last week, resulting in the resignation of one director and dismaying others, sources said."
"According to three people with knowledge of Heartland's campaign, the surprise ad comparing Unabomber Ted Kaczynski to advocates of reducing greenhouse gases prompted a sudden conference call last Friday between the board and the group's president, Joe Bast. The call occurred hours after the electronic billboard became active Thursday afternoon. The ad was canceled before rush hour Friday.
One director on the 14-member board disassociated himself from the failed campaign when asked whether he was comfortable with the message of the highway advertisement."
Evan Lehmann reports for ClimateWire May 11, 2012.