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Home > As More Of World Thirsts, Luxury Water Becoming Fashionable Among Elite

As More Of World Thirsts, Luxury Water Becoming Fashionable Among Elite [1]

"SAMTSE, Bhutan — Monsoon rains have finally passed and floods blocking the lone dirt road have retreated enough for a small truck to climb these Himalayan foothills to a gurgling spring. It spews water so fresh that people here call it nectar.

Workers inside a small plant ferry sleek glass bottles along a conveyer. The bottles, filled with a whoosh of this natural mineral water, are labeled, packed into cases and placed inside a truck for a long ride.

Ganesh Iyer, who heads the operation, watches like a nervous dad, later pulling out his phone, as any proud parent might, to show the underground cavern the waters have formed in this pristine kingdom, the world’s last Shangri-La."

Martha Irvine and Dar Yasin report for the Associated Press November 21, 2023. [2]

SEE ALSO:

"Takeaways On Fine Water, A Growing Trend For The Privileged In A World That’s Increasingly Thirsty" (AP) [3]

Consumer [4]
Economy & Business [5]
Natural Resources [6]
Water & Oceans [7]
International [8]
Public [9]
Source: AP [2], 11/21/2023
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Source URL:https://www.sej.org/headlines/more-world-thirsts-luxury-water-becoming-fashionable-among-elite

Links
[1] https://www.sej.org/headlines/more-world-thirsts-luxury-water-becoming-fashionable-among-elite [2] https://apnews.com/article/water-luxury-india-bhutan-greece-aaa020587961c992352c19116660cbbc [3] https://apnews.com/article/water-luxury-india-bhutan-greece-f8e9eb75f577d58263b49b6710eb433d [4] https://www.sej.org/category/topics-beat/consumer [5] https://www.sej.org/category/topics-beat/business [6] https://www.sej.org/category/topics-beat/land [7] https://www.sej.org/category/topics-beat/water [8] https://www.sej.org/category/region/international [9] https://www.sej.org/taxonomy/term/81