"UK advertising watchdog says firms could not corroborate claims on environmental impact of air travel".

"Adverts from Air France, Lufthansa and Etihad have been banned by the UK’s ad regulator due to concerns they have misled customers about the environmental impact of air travel.

The Advertising Standards Authority (ASA) has banned three adverts identified in July using artificial intelligence that suggested flights operated by leading airlines were sustainable.

One Google ad by Lufthansa said consumers could “fly more sustainably” with the airline, while another from Air France said the company was “committed to protecting the environment”. A third by Etihad offered potential customers “total peace of mind”, mentioning their environmental advocacy. All three were banned from appearing again for breaking rules on misleading advertising and environmental claims."

Patrick Greenfield and Mark Sweney report for the Guardian December 5, 2023. [2]