"Big Corn and Big Sugar are locked in a legal and public relations fight in the US over a plan to change the name of a corn-based sweetener that has gotten a bad name."

"The fight began last year when Corn Refiners Association, a trade association, proposed changing the name of high-fructose corn syrup to merely 'corn sugar.'

The group said the new name 'more accurately describes this sweetener and helps clarify food products labeling for manufacturers and consumers alike.'

But the sugar industry argued this change would be a bitter pill for US consumers and would only add to the confusion about a sweetener that has drawn criticism by some health advocates."

AFP had the story December 17, 2011. [2]