"World’s biggest PR firm says high risk clients threaten its reputation, following criticism for its work on behalf of fossil fuel companies"

"The world’s biggest public relations company has decided it will no longer work with coal producers and climate change deniers.

Edelman said it believes such clients pose a threat to the company’s legitimacy and its bottom line.

The exclusion of coal and climate denial, as well as fake front groups that oppose action on global warming, is outlined in internal communications obtained by the Guardian and confirmed by company executives. It signals an important shift in a company that reported earnings of $833m (£540m) and has played a critical role in shaping public opinion in the US and globally about climate change."

Suzanne Goldenberg reports for the Guardian September 15, 2015. [2]