"Hampton Creek, the food technology company, has apparently been the subject of much discussion at the American Egg Board—an egg research and promotion program overseen by the US Department of Agriculture. Newly released documents show high-level members of the American Egg Board, a USDA employee, and an outside PR firm discussing strategies for dealing with Just Mayo, Hampton Creek’s plant-based mayonnaise substitute, the Associated Press first reported.

In an August 2013 email, Joanne Ivy, president of the American Egg Board, refers to Just Mayo as 'a crisis and major threat to the future of the egg product business.' The email concluded with the line: '‘What are we doing at AEB with regard to this competing product??’ We need to have an answer!'"

Deena Shanker reports for Quartz September 2, 2015. [2]

SEE ALSO:

"Eggless Mayo Causes Heartache" (AP) [3]

"Beyond Eggs Revised Blogger Recommendations" (Edelman via EatDrinkPolitics) [4]

"Hampton Creek Targeted By USDA-Controlled Egg Industry Program" (EatDrinkPolitics) [5]