"Take a walk through the grocery story; the packages are talking to you, proclaiming their moral virtue, appealing to your ideals: organic, cage-free, fair trade.

When I dug into the world of eco-labels recently, I was surprised to find that some of the people who know these labels best are ambivalent about them.

Take Rebecca Thistlethwaite, for example. She has spent most of her life trying to build a better food system, one that's good for the environment and humane for animals. Right now, she directs the Niche Meat Processor Assistance Network, which helps young farmers figure out how to make a living at it."

Dan Charles reports for NPR June 12, 2019. [2]