"An environmental group said the company, a major food producer, was misleading shoppers with its claims about eco-friendly practices."

"A consumer-protection lawsuit filed Wednesday alleges that Tyson Foods is misleading consumers with claims about its efforts to curb greenhouse gas emissions.

Environmental Working Group, an advocacy group, accused the company of taking advantage of the “well-intentioned preferences” of shoppers by making false statements in marketing materials, like saying it was working toward “net-zero” emissions of greenhouse gases by 2050 and by advertising “climate-smart” beef.

Industrialized beef production, the lawsuit contends, will never be “climate-smart” because of the sheer volume of emissions produced in the process of raising cows on an industrial scale. It also argued that the company had shown no evidence of an effort to get to net-zero emissions, a term used by governments and companies to signal their climate goals."

Karen Zraick reports for the New York Times September 18, 2024. [2]