American Climate Values 2014: Insights by Race and Ethnicity

New Research: African, Asian, and Hispanic/Latino Americans Are Convinced on Climate Change

Report Reveals Concern and Motivation to Engage, Offers Guidance

ecoAmerica will be hosting a webinar on this research on Thursday, October 2nd from 1 - 2pm ET, and invites all SEJ members to join. link to register: http://bit.ly/ACV14wx

ecoAmerica has released a new report on African, Asian, and Hispanic/Latino American attitudes, values, and motivations on climate change. The findings, additional insight from their American Climate Values Survey issued in March of this year, indicate that African, Asian, and Hispanic/Latino Americans are slightly more convinced that climate change is happening (74%, 83%, and 73% respectively vs. 71% of Americans overall), and are ready and willing to be engaged on climate solutions (65%, 80%, and 70% respectively versus 60% of Americans overall). The concern that “climate impacts are threatening our way of life” is a key issue for these groups. 

The report’s findings show several common concepts, values, and methods for engaging African, Asian, and Hispanic/Latino Americans on climate change, however ecoAmerica warns against a one-size-fits-all program. There are also important distinctions, ranging from whom each of these groups trust most for guidance, to what solutions they resonate with, and where and how to engage them for greatest success.

To download the full 54-page report, visit http://www.ecoamerica.org. 

About ecoAmerica

ecoAmerica grows the base of popular support for climate solutions in America with research-driven marketing, partnerships, and national programs that connect with Americans' core values to bring about and support change in personal and civic choices and behaviors. ecoAmerica's flagship initiative is MomentUs, a new initiative designed to build a game-changing increase in personal and institutional support for climate change solutions. Learn more: http://ecoAmerica.org