How To Find High-Paying Clients With The Writers' Co-op

Event Date: 
February 22, 2023

We’ve talked about strategies to find new clients and work on a variety of social media platforms, including Twitter and LinkedIn… (recordings are accessible on our resource store)

But how can you guarantee that your new client will pay you well? Even looking at job boards can be discouraging at times when it seems like clients want to hire freelancers, but only for low rates.

In this one-hour webinar, our two guests will join TWC to share their strategies on how they find and strategically target higher-paying clients. We'll discuss the benefits of cold-pitching versus working within your network, and whether or not you should list your rates in an introductory email. (And it’s worth defining here that we’ll consider anything above $100 an hour to be ‘high-paying.’ )

CHARLEY LOCKE is a writer, editor, and producer who largely covers young people for publications including The New York Times Magazine, The Washington Post Magazine, and ACLU Magazine. She also regularly writes for clients like Quartz Creative, Hello Sunshine, and IDEO; works on podcasts from Pineapple Street Studios, At Will Media, and Tooley Productions; and contributes to Wildsam guidebooks about California. Learn more about her work at:

JESSICA ESTRADA is a writer, journalist, and editor based in Los Angeles. She reports on various topics, including wellness, mindfulness, mental health, spirituality, beauty, fashion, and celebrity news for Well + Good, Refinery29, Byrdie, The Zoe Report, Bustle, Elite Daily, The Knot, Cosmopolitan, The Cut, and more. In addition to editorial work, she’s also created content for numerous brands including Facebook, Nike, Ticketmaster, Rose Inc, Vital Proteins, Ritual, Hero Cosmetics, and many more. Find more information about her work at

THE WRITERS' CO-OP is an anti-hustle business podcast and learning community for freelance creatives. The company is run and executive produced by Wudan Yan, an award-winning journalist, podcast producer, business coach, and entrepreneur. Learn more about TWC at and about Wudan at

Date: Wednesday, Feb 22, 12-1pm PST/3-4pm EST.
Details and registration.

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