"Environmental Groups Spar Over Certifications of Wood and Paper Products"
"For more than a decade, the nonprofit Forest Stewardship Council generally has been viewed as the premier judge of whether a wood or paper product should be labeled as environmentally friendly.
But to the dismay of major environmental groups, that label, known as F.S.C., is facing a stiff challenge from a rival certification system supported by the paper and timber industry. At stake is the trust of consumers in the ever-expanding market for “green” products. "Source: NYTimes, 09/14/2009