"Getting Help From the Press"

"For five days, esteemed scientists and elite journalists gathered on Bonaire in the Netherlands Antilles, east of Aruba, to loll on the island's fine beaches, sip cocktails at the Tipsy Seagull and perhaps marvel at the flamingoes for which Bonaire is famous.

The official purpose of the October 2002 gathering of the Pew Charitable Trusts marine fellows was to train the scientists in the ways of the media, the better to market their message.

'Learn how to navigate the stormy waters of the media,' read the description of one Bonaire workshop. 'Packaging your message is a key to success — whether talking to the media, submitting a paper to Science or Nature (magazine), writing a grant proposal, or writing an op-ed for your local paper.'

But it wasn't all business."

Nancy Gaines reports for the Gloucester Times June 28, 2010.

Wednesday, June 30, 2010