"Teaching 'Stuff' About Ecology"
"Annie Leonard used to spout jargon. She reveled in the sort of geek-speak that glazes your eyeballs.
Externalized costs, paradigm shifts, the precautionary principle, extended producer responsibility.
That was before she discovered cartoons.
Today the 45-year-old Berkeley activist is America's pitchperson for a new style of environmental message. Out with boring PowerPoints and turgid reports; in with witty videos that explain complex issues in digestible terms."Source: LA Times, 07/14/2010