Covering the Green Economy – A Western Perspective

Event Date: 
March 4, 2011

As sustainability moves mainstream, what does that mean for your local economy? What new green industries are emerging in your backyard and how can you tell the difference between corporate change that fosters environmental concern and outright greenwashing?

From mega solar farms to innovative tech start-ups, California and the Western region are at the center of the green movement. Entire new industries are popping up under the sustainable umbrella and political decisions with an eye toward the environment are altering the way residents live.

“Covering the Green Economy: A Western Perspective,” a free daylong workshop on March 4, will help you learn the latest sustainable trends impacting your local economy and will give you practical tips for navigating one of the hottest topics around. In this training, held at the Los Angeles Times from 8:30 a.m. to 4:30 p.m., you’ll hear from environmental business journalists and others in the green know.

From renewable energy projects to the emerging carbon market, we’ll help you get a handle on the emerging green economy and offer ways to tackle these stories on the business beat.

You’ll leave with a slew of cutting-edge story ideas that will make your bosses swoon. Plus you’ll get a chance to chat with best-selling author Jeff Goodell, one of the best environmental storytellers around.

You will learn how to:

  • Track federal dollars flowing into green projects
  • Analyze the financials of green companies
  • Understand the carbon market


  • Russ Choma, investigative reporter for Investigative Reporting Workshop;
  • Tom Contiliano, CFO of Bloomberg;
  • Ann Carlson, professor of law and faculty director of the UCLA Emmett Center on Climate Change and the Environment;
  • Jeff Goodell, contributing editor at Rolling Stone; and
  • Mark Schapiro, senior correspondent at Center for Investigative Reporting.
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Los Angeles, CA
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