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Taking on Hyperlocal: Lessons Learned From a High-Profile Start-Up
June 8, 2011
TBD, a Washington, D.C.-based hyperlocal site, launched to great fanfare in August 2010. Despite the buzz, the general manager left within three months, followed by a major reorganization. Join Jim Brady, who served as general manager for TBD, for this one-hour Webinar (2-3 p.m.) on Wednesday, June 8. He'll discuss what he learned from his experience at TBD. You'll learn:
- Five key takeaways from the TBD experiment
- What challenges exist when merging a startup culture with an existing legacy culture--on the editorial, business and corporate fronts
- What worked editorially for TBD and what didn’t
- What Brady would do differently if he could do it all over again
This Webinar is for anyone who is managing or creating a local news start-up or who is interested in a hyperlocal news distribution case study.
The cost of this Webinar is $27.95. Register here.