"What do Nike, REI, the Vancouver Olympics, and the Washington state government have in common? They've all promised to eliminate their impact on the climate by going "carbon–neutral." REI aims to have zero output of greenhouse gases like carbon dioxide by the year 2020. But since REI set the zero–impact goal, its emissions have been heading rapidly in the opposite direction."
"At REI, Is 'Carbon-Neutral' A Smoke Screen?"
Source: KUOW, 02/03/2010