"LAS VEGAS -- The Consumer Electronics Show, or CES, held annually in the first week of January in Las Vegas, is becoming the place to unveil exciting electric cars, upstaging the Detroit Auto Show held a week later, the usual venue for automakers to reveal new models.
This year, when the interlinked CES venues open for media days, January 3-4, 2017, electric cars will be in the spotlight. The show is open to the consumer electronics industry from January 5-8.
Mercedes-Benz will showcase its new corporate strategy called CASE, built on four pillars.
“The mobility of the future at Mercedes-Benz will stand on four pillars: Connected, Autonomous, Shared and Electric. ‘Concept EQ’ is the logical fusion of all four pillars,” said Dr. Dieter Zetsche, CEO of Daimler AG and head of Mercedes-Benz Cars. “The emission-free automobile is the future. And our new EQ brand goes far beyond electric vehicles.”
The strategy gathers all of the megatrends that are set to disrupt the traditional concept of the privately owned, gasoline-powered automobile."