Poynter's The Business of Journalism: Skills for Smarter Decision-Making

The Business of Journalism: Skills for Smarter Decision-Making

Understand the business of journalism and make smarter decisions. A practical course for journalists ready to grow their impact and influence.

July 14, 2026– July 28, 2026

Overview

• Join a three-part live course on July 14, 21 and 28, 11 a.m. to 12:30 p.m. ET.
• Learn how journalism organizations make money and the trade-offs behind each model.
• Understand revenue streams: ads, subscriptions, philanthropy and membership.
• Learn to read budgets and make smarter resource decisions for your team.
• Build confidence using business terms like ROI, KPIs and forecasting.
• Connect editorial work to strategy and long-term sustainability.
• Hear real-world insights from industry experts in a live panel discussion.
• Get practical tools to support leadership conversations and decision-making.
• Live, virtual format with opportunities to ask questions and engage.
• Tuition is $299 with limited spots available.

Learn more and enroll