"A tour of the Ben & Jerry's factory in Waterbury, Vt., includes a stop at the "Flavor Graveyard," where ice cream combinations that didn't make the cut are put to rest under the shade of big trees.
One recently deceased flavor has yet to be memorialized there: Coffee Heath Bar Crunch, one of the company's best-sellers. Ben & Jerry's CEO says the company had to remove the key ingredient, Heath bars made by Hershey, and rework the flavor. Its replacement is called Coffee Toffee Bar Crunch. (Some fans have blasted the company in online forums, claiming it doesn't taste as good.)
The reason for the change? Hershey makes Heath bars with genetically engineered ingredients, and Ben & Jerry's has made a pledge to remove all GMO ingredients from its ice cream."