"BP Tripled Ad Spending After Spill"

"It will come as little surprise to newspaper readers and television watchers, but BP significantly increased its spending on advertising after the April 20 Deepwater Horizon explosion and oil spill. BP spent $93.4 million on newspaper, magazine, television and Internet advertising in the three months after the disaster, three times what it spent in the comparable period in 2009, the company reported to Congress."

John M. Broder reports for the New York Times' Green blog September 1, 2010.

Source: Green (NYT), 09/02/2010