"Meta and Google’s moves to block news in Canada undermine democracy. Now more than ever, we’re relying on readers like you to spread the word about The Narwhal"
"I’ll never forget the halcyon days of summer 2019. Yes, there were concerts, days at the lake and margaritas on the patio, but what sticks with me the most is the Saturday morning adrenaline rush I felt every time I posted a weekend feature from The Narwhal to Facebook. I’d try to restrain myself for an hour before hitting refresh to see how many times a story had been shared. Oftentimes, a post would rack up thousands of shares over the course of a weekend.
That summer’s blockbusters included Sarah Cox’s piece on Canada’s forgotten rainforest, Judith Lavoie’s on-the-ground feature about the Tsilhqot’in Nation’s decades-long fight against Taseko Mines and an in-depth look at how a West Coast fishing community is seeking to reinvent itself as salmon populations dwindle.
These are what I call “classic Narwhal” stories — stories we built our name and our audience around. Stories that allowed a tiny news organization with two staff and a few freelancers to build a regular monthly audience of more than 100,000 readers. There are no two ways about it: these stories and the audiences they reached via Facebook and Google allowed The Narwhal to get liftoff velocity.
Four years later, The Narwhal has grown to 23 staff, has bureaus across the country, has won dozens of national journalism awards and is taking a stand for press freedom in the courts."