"Personal Eco-Concierges Ease Transition to Green"

"They will run your errands by bicycle, recommend a spa that gives vegan manicures or buy organic clothes for you and your dog. They will even book you a dream vacation and buy the appropriate carbon offsets. Green living is just so much easier when you have your own personal environmental concierge."

"'The problem with going green is that people think it takes so much work, so much effort, so much conscious decision-making,' said Letitia Burrell, president of Eco-Concierge NYC, a year-old business in Manhattan that tries to make it easy for people to rid their homes of toxins, hire sustainable-cuisine chefs and find organic dry cleaners."

Jennifer A. Kingson reports for the New York Times October 23, 2011.

Source: NY Times, 10/25/2011