"Kraft Heinz, the food giant behind dozens of popular brands including Oscar Mayer, Jell-O, Velveeta and Kool-Aid, will not launch any new foods with synthetic dyes and will remove the dyes from its current products by the end of 2027, the company said Tuesday.
It is the first major food company to officially commit to phasing out the use of Food, Drug & Cosmetic (FD&C) colors after the Department of Health and Human Services (HHS) and Food and Drug Administration (FDA) announced in April that it wanted a “voluntary” commitment from food makers to rid the US food system of synthetic dyes.
FD&C refers to a group of synthetic dyes currently approved for use in food. The dyes are commonly found in candy, sodas, cereals, sports drinks and other highly processed foods, but also show up in unexpected items like casserole mixes, yogurts and salad dressings.
Kraft Heinz will be “mobilizing a team” to remove colors, replacing some with natural dyes and, in some cases, “reinventing new colors and shades where matching natural replacements are not available.”"
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