"Ad Blitz Drains Support for California GMO-Labeling Plan"

"An intense advertising blitz, funded by Monsanto Co and others, has eroded support for a California ballot proposal that would require U.S. food makers to disclose when their products contain genetically modified organisms."

"If California voters approve the measure on November 6, it would be the first time U.S. food makers have to label products that contain GMOs, or ingredients whose DNA has been manipulated by scientists.

The United States does not require safety testing for GM ingredients before they go to market. Industry says the products are safe, but there is a fiery debate raging around the science."

Lisa Baertlein reports for the Reuters October 11, 2012.

Source: Reuters, 10/12/2012