"A conversation between two former Coke executives reveals some of the tricks of the trade. "
"There are few federal food policies as contentious as the U.S. Dietary Guidelines, developed every five years after a report by the independent U.S. Dietary Guidelines Advisory Committee. The guidelines not only inform individual consumers about what’s healthy and what isn’t but are also used to develop approaches to everything from food labeling regulations to school lunch menus and food stamp benefits.
In other words, there’s a lot of money at stake.
So it’s not surprising that following the 2015 committee report, which had recommended that Americans reduce their consumption of red and processed meat and sugar-sweetened foods and beverages, the food and beverage industry scrambled to respond.
But newly released emails suggest a broader strategy for shaping policy. The chain, which began with a mass email from the International Food Information Council Foundation (IFIC), an industry-funded group, included a conversation between two former executives of Coca-Cola Co. and of the International Life Sciences Institute (ILSI), also an industry-funded group."