"If you live in the San Francisco Bay Area, you may have seen ads urging you to vote 'no' on a grocery tax. 'Don't Tax Our Groceries' is the tagline of the $9.5 million campaign, which is funded by the American Beverage Association.
In one ad, the camera pans to images of tomatoes and beans, as a local business owner says, 'The grocery tax is going to hurt my customers.'
But here's the thing. There's no grocery tax on the ballot.
'That's the trick [the soda industry] is using,' says Dr. Michael Siegel of Boston University School of Public Health. 'This is just a mirage by the soda industry to try to hide the fact that this is a targeted tax on sugar-sweetened beverages."
What's actually on the ballots in San Francisco, Oakland and Albany, Calif., and in Boulder, Colo., are measures to tax soda and other sugary drinks."