A five-day gathering of 650 marketing pros focuses on whether do-gooder marketing is the key to survival in a cut-throat economy. But are they merely 'greenwashing' the same old products?

A study by the Pew Charitable Trusts says that "green-collar workers" and the "clean-energy economy" have been growing faster than the rest of the U.S. economy and are poised for explosive growth.

Green collar jobs are at the heart of President Obama's economic program. Some laid-off blue-collar workers are starting to wonder what those green collar jobs will look like.

"Most global industrial companies that emit a lot of greenhouse gases are not adequately detailing their climate strategies in U.S. financial filings, two studies by environmental and investment groups showed on Wednesday."

"Underwriters Laboratories, whose ubiquitous product-safety labels have made it household name for more than a century, is pushing hard to make a new name for itself as a global environmental-standards tester."

Laid-off workers at the Owens Corning fiberglass plant in Newark, Ohio, hope to get jobs back as a result of funding in the economic stimulus bill for insulating attics in low-income homes.

As part of the economic stimulus package, EPA plans to spend $600 million -- double what it usually spends -- on cleaning up contaminated industrial waste sites.

The Indianapolis Speedway, site of yesterdays Indy 500, mounts a major effort to be environmentally friendly.