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'Need Bee Geek:' Searching For Meaning And Fun In Subject Lines
The subject line of an e-mail is an underappreciated writing task.
We knock off dozens daily with little thought. And yet they carry every bit of the challenge and impact of a newspaper headline – a terse explanation of what's to come, with perhaps the added burden of hinting at the sender's personality.
Extend that concept and maybe a case can be made that the e-mail subject lines found on a listserv say something about its members.