Journalism & Media

'Need Bee Geek:' Searching For Meaning And Fun In Subject Lines

 

The subject line of an e-mail is an underappreciated writing task.

We knock off dozens daily with little thought. And yet they carry every bit of the challenge and impact of a newspaper headline – a terse explanation of what's to come, with perhaps the added burden of hinting at the sender's personality.

Extend that concept and maybe a case can be made that the e-mail subject lines found on a listserv say something about its members.

MIKE DUNNE, 1949-2009 Journalists, Mentor, Volunteer Left Us With A Lesson

 

 By MICHAEL MANSUR

This is the first issue of the SEJournal published since the passing of Mike Dunne, our assistant editor.

Each issue, Mike would assemble "The Beat" and an "Inside Story" on some outstanding work of journalism, probing the author about why he chose to lead with this fact. Or asking why he chose to organize a story in this certain way.

Climate Change May Help Us- But Not Define Us

 

 By BUD WARD

It was all climate change, all the time – 24/7 as they say. SEJ's 17th annual conference, at Stanford University Sept. 5- 9, was a veritable smorgasbord, an unending feast, for those on the climate change beat. But only for those who actually wanted that particular diet, you understand. Dozens of ostensibly unrelated environmental issues – as well as the delicious "tools of the trade" sessions on new media and like – were addressed at the conference.

Magazines Jump On Environment

 

 By BILL DAWSON

Many signs suggest that environmental topics – not just environmental news, in the strict sense – are assuming a bigger place in the journalistic universe, perhaps becoming an enduring Big Deal for editors, news directors, network executives and other media decision-makers.

(Historical note for newcomers to environmental journalism: The prospects for wide-ranging Big Deal status for the beat have waxed and waned in the past.)

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